Hello. I am an experienced, certified product manager with a calm, collaborative approach. I work on temporary or permanent contracts as a self-starter or managing and guiding multidisciplinary teams. Download CV
I introduced product management standards at Nacro, a UK service delivery organisation with four verticals. I brought in data-led, user-focused processes and made a business case to redevelop its website, which I carried out with technical teams, prioritising business requirements. This resulted in a sustained 45% increase in digital engagement on launch and I was promoted to lead a six-person team for the last eight years.
I also identified growth opportunities. I generated a new revenue stream by gaining stakeholder agreement to launch a COVID-19 advice hub web product, working with a key partner, the Ministry of Justice.
I improved customer segmentation by collaborating with the data team and introduced social media monitoring, knowledge gained from my time as a digital marketer and business manager.
Background
I have worked in service delivery, STM, health care, publishing, membership, e-commerce, financial inclusion, education, policy and legal, in small agencies and in complex corporate environments. I hold Product Manager, Agile PM and Scrum certifications and a CIM Marketing Diploma.
Highlights
- I’ve commissioned and managed numerous mobile-responsive websites, social media channels and multimedia content strategies at Nacro for 8 years.
- 2020: rapidly launched a COVID-19 advice hub to support a helpline service, unique page views up by 17% weekly since launch
- 2019: managed a SaaS CRM integration, in a cross team collaboration for a learner management system – launch 2020
- 2018: website content review and digital transformation: Totton College
- 2017: website content review which re-won contract: Recovery Near You
- 2017: website brand and content refresh, Nacro
- 2016: commercial and digital ‘channel shift’: Hanger Farm Arts Centre | Opus Salon
- 2016: educational institution, digital review: Totton College
- 2015-16: corporate website: Nacro
- 2013-15: services and policy websites: Recovery Near You | Beyond Youth Custody | Awards programme
- Website and social media management: Independent Age
- Design consultancy branding and guidelines: Resolution
- Product management, web and brand development: The King’s Fund.
Qualifications
I’m a certified Product Manager, Agile Project Management Practitioner and Scrum practitioner and I’ve used other methodologies such as PRINCE 2 and waterfall extensively. I have diplomas in marketing (Chartered Institute of Marketing) and copywriting. I have additional training in editorial and digital technologies as well as an understanding of technologies such as SQL and Python/AWS Cloud Computing/Machine Learning principles. I have a BA (Hons) in Graphic Design.
leadership – commissioning – strategy – roadmapping – planning – implementation – content strategy – websites – mobile websites – go-to-market – digital platforms – apps – SaaS – search engine optimisation – email marketing – CRM integration – intranets – extranets