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Mobile and tablet digital strategy

mobile2Mobile usage of the Nacro website doubled between 2012 and 2013, mirroring overall mobile device use which is increasing exponentially. Mobile formats are an essential factor in my digital strategy. All new developments must be optimised in whatever way is appropriate for mobile users as well as website users, depending on the audience.

Some examples: A mobile-compatible format has been developed for Beyond Youth Custody, a website targeting policymakers, and Recovery Near You, a website aimed at commissioners and referrers. They utilises the principles of responsive design to ensure that the page layouts adapts to tablet and phone formats and the components of the mobile versions are suitable for audiences on the move.

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{ 1 comment… add one }
  • Adam Adolfsson 13 January 2014, 9:13 am

    Rightly said… Responsive design is trending in the market… Indeed responsive design plays a vital role in the digital strategi.

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