A social media approach to their Born Free from HIV campaign. This was way back in the mists of time in 2007BT (Before Twitter).
I used the project’s objectives as a basis to identify the most appropriate forms of interaction with Unicef’s target groups through social media. There are so many potential uses for social media to charities – but equally so many ways of getting sidetracked into faddish but fairly pointless forms of interaction with people.
Facebook set out to change this when its launched its ‘Causes’ section, specifically aimed at fundraising for charities. The direct financial gains to be made are usually tiny. You’re more likely to raise awareness in an indirectly just by being on the site and promoting your page to friends and contacts.