This supports the work of Nacro’s substance misuse service which is a Local Authority contract that Nacro operates. The need was for a joined-up city-wide service to serve a range of people, such as hard-to-reach communities, working people, children. Many people will only attend because they have a trusted relationship with their key worker but there was a clear requirement for a web presence that could be discovered easily by a number of audiences; referrers, individuals and parents.
I planned the concept and managed every stage.
The consultation phase revealed that the young people we were trying to reach felt alienated and ignored by the type of communication that adults required. This led to a separate targeted product.
Supporting materials for network of local surgeries, pharmacies
