A partnership programme of government departments required a new focus on digital and social media to communicate its activities at local level. As part of one of the supporting agencies, my task has been to advise and lead on the development of its interim digital marketing and communications on behalf of my organisation. We commissioned, prototyped and created a neutral brand. This allowed government departments and agencies to raise brand awareness and increase signups in advance of its incorporation into NHS England. It’s a specialist service, the Liaison and Diversion Programme. The interim brand, website, mobile website and Twitter account were developed in consultation with the programme committee and signed off within a month: a quick turnaround, given the number of stakeholders. It will in due course be complemented by a LinkedIn presence to capture more of its intended audience of practitioners.
