I’m managing the redevelopment of online activities for Nacro, the crime reduction charity. I am:
- commissioning a new website
- introducing it gently to the world of social media
- developing online marketing communications.
Nacro is refocusing its online messages around the needs of its users. The objective is an accessible website that anyone from Joe Bloggs to Joe Blogger will be able to navigate easily to find what they’re looking for. Plus maybe a few other useful things they didn’t know about before.
Behind the scenes, a simple-to-use content management system helps designated staff to manage pages. This site will have to stand out from the crowd. In its competitive sector, Nacro has a really strong track record. It should now be able to shout about it.
I like this project. It’s a challenge to work on communications in unpopular subject areas such as rehabilitating ex-offenders or helping young people. As soon as you start to dig behind the headlines you find the surprising stories of how some people manage to battle against huge odds to avoid getting into crime. I commissioned top web company theOTHERmedia to develop the new site and they worked with me with maximum efficiency, flair and teamwork.