We’ve relaunched a website and brand aimed at young people, parents and carers, to give them information and support on drugs and alcohol. It has been developed with young people who use the service and their peers.
The intention is to use a mobile website scrollable page format and plain language to make the information as accessible as possible. A strong brand design helps to carry the message through to physical materials and social media. Working within a small budget, the aim is to give the effect of a range of digital products and make a big impact.
It is also seen as important that it is distinct from its parent organisation, Recovery Near You, as most young people do not see themselves as having a problem which could lead to addiction and do not associate themselves with materials aimed at adults who have these problems. It is also for young people who are living with others around them who may have addiction issues, such as parents. Part of its purpose is to provide advice, part is to aid a discussion and part is to drive traffic to the service’s helpline.
Here’s a screenshot from when the website was part of recoverynearyou.org.uk. The website was built on its WordPress template and turned into a long, scrollable website page but retaining its simple menu structure.
