Older people are the fastest-growing group taking up social networking and Independent Age are using social media with and for the older people that they help. I started with a Facebook page focusing on their fundraising events and press interviews which they publicise through their numerous social connections. I also encouraged them to sign up to LinkedIn to raise their professional profile.
They also blog about their events and activities with connections to their Twitter profile. Social media is a collaborative effort and the organisation has collectively taken up the challenge of raising its profile and reaching out to new audiences.