Nacro’s 2017 website audit revealed an increasing use of video content so when my team was rebranding the Nacro website I commissioned our web company to improve its visual impact along these lines. It was important to highlight the mission statement clearly and this was placed into the centre of the screen – it hadn’t been previously appeared on the page at all. As a very “nuts and bolts” organisation, it was important to reflect Nacro’s practical approach in the visual brand by showing “what we do” as simply as possible. This proved to be an ideal opportunity to turn the home page into a video space to show our activities. To achieve this, I managed to repurpose several of Nacro’s old videos which were re-edited into a visual montage.